Book Press Release

Make sure you write INTERESTING press releases about your books--often. Book press releases that tie into news events get notice more than generic book press releases that just announce your publication date.

When to Write a Book Press Release

Besides announcing the release of your book, you can write about the research you're doing, speaking engagements, and stories you will include in your book.

After publication, write a press release whenever a news story covers your topic. Find readers who used your information to overcome similar problems and get a few quotes to use that tie into media stories.

Whenever possible, tie your book to a current event. You can also create your own event that highlights the subject of your book. Take the biggest problem that your book addresses and find people who suffer with the problem. Locate events that focus on the problem and offer to speak or to send a few copies of your book for door prizes.

Why a Great Press Release Helps Speakers

Perhaps you think that you need to publish a book before you announce your expertise to the world with a press release. Not true! You should make press releases a major part of your business plan.

Press Releases, written in third person, proclaim you as the expert in your field.

Even though it's rare for a press release submitted online to get picked up by major newspapers for reprint, press releases get posted on many websites with links to your website. (You do have a website--don't you?)

Where to Submit Press Releases

Each Press Release service varies. Most have free submissions and charge for upgrades. Depending on the importance of your release--for instance, a new publication or a minor event--decide which services will be worth the expense. Most press releases do not sell books. The main benefit for you is traffic to your website and new subscribers to your newsletter.

prweb.com    Page rank  7

free-press-release-center.info  5

prleap.com 

free-press-release.com   6

prfree.com   6

24-7pressrelease.com   6

webwire.com   6   cost $9.95 and up

click2newsites.com   5

press-base.com   5

Remember:

• Tie in to news.
• Create a captivating title.
• Optimize with keywords.